CASE STUDY :  SHARK TRACKING, SYDNEY AQUARIUM 06 / 2010

Sydney Aquarium is Australia’s No.1 attraction with over 1.4 million visitors per year. GPS Create was asked by Underwater Australia to produce a work for their new Shark HQ exhibition.

Our brief was to communicate Australian shark tracking research findings to the general public in a highly accessible, informative and entertaining manner.

We were privilleged to have access to data on Great White Sharks and Bullsharks from both the CSIRO and the Crounlla State fisheries. For the first time, results of highly sensitive shark tracking research of Sydney Harbour were released to the public.

Sharks’ past movements are overlaid onto maps and replayed in real-time. Visitors can see when, where and how sharks move and read bite-size scientific interpretations of these movements.

The tracking project is part of a permanent, evolving exhibit that aims to show the general public some of the most fascinating findings of shark tracking research around Australia. Its objective is, through education, to reduce misplaced fear of sharks, and to further the cause of shark conservation. New data will be added as received from the scientists. Curated by Underwater Australia for the Sydney Aquarium.

“It is by far the most effective way I have seen this data interpreted. It is a blend of hard science, great entertainment and information blended together in a way the public can understand. It really shows what our scientists are doing to learn about and preserve this species.”

“We’re seeing information that has never been accessible before and bringing that into the public space. It’s amazing.”

“The tracking project is one of the most innovative displays that we have at the Aquarium.”

“This is one of the best ways you can display these results.”